A lot of people fail to realize exactly what Internet promotion is, and thus they end up doing things incorrectly and ultimately missing out on traffic and customers. Although this may seem daunting if you have never done it before, there is plenty of great information out there to help you learn how to mount a successful Internet promotion campaign.
Flashy websites look neat, but avoid making your website too distracting. Once a visitor is at your site, you literally have 5 seconds to intrigue them and make them stay. Anything longer than this period of time, and they will move onto something else.
Use the signature line in forums and email to promote your business. Are you registered at online forums? Add your site to your signature, so that people can see it every time you post. Include the link in your email signature, so that people will see it whenever you send a message. By doing this you will be passively promoting your website every time you communicate with someone online. Additionally, you will also be building quality backlinks to your website which can have a positive affect on your website’s SERP ranking. Create an enticing line that encourages readers to click and put it near the link.
When advertising your product, create a list of FAQs. For each issue or question, write a helpful answer, and be sure to mention your products as a solution. Write your questions with this in mind, giving yourself the subtle opportunity to promote your wares.
It is important to watch what your competition is doing. Every niche has competition no matter what it is.
Whenever possible, avoid using AJAX and Flash on your website. Although this may look great, and provides a flashy scene to your site, this is not something that helps your site get noticed by the search engines. Flash is unnecessary for SEO purposes, and a successful Internet site can engage customers without it.
Do you have a company slogan or a statement of purpose? If so, list it in a prominent place on your website. This adds an official feel to your website, and lets your customers know what your purpose is. Use this area to highlight what services or products you offer.
There’s a lot that goes into running a business online, so make sure that you’re keeping up with all of your statistics. These statistics should include things like, referrals, refunds, sales and website traffic as well as any other stats that may prove helpful. Maintaining detailed analysis of your customers and their purchase habits helps you becomes a better marketer because you see everything that works and what doesn’t.
Now that you’ve learned a little more about marketing your business online, you should be able to formulate a plan. Although the global nature of the Internet means you have plenty of competitors, it also means that the supply of potential customers waiting for you is virtually endless. Start marketing to them today!
There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in Boston, Massachusetts where you can make the most impact on civic engagement in the community.