New business owners are often unaware that there is a level of etiquette that must be applied to an e-mail marketing campaign. There is an accepted way to professionally handle marketing with email, making your customers look forward to receiving further communications from you. Continue on for some great marketing with email tips on proper etiquette.
Never send out emails that are unsolicited. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Only make one clear message for each email you send. With a deluge of information in your email, you can create an overwhelmed or bored reader, very easily. Only send one message and make it short within reason, easily getting to the point. Your customers will be pleased that they are not being bombarded with superfluous data.
Use gentle marketing language, not the “Hurry up and buy! Stay away from harsh sales techniques such as bombarding them with the need to immediately “Buy Now!” This is not a good way to go about doing this and you may be considered a spammer. Build a strong relationship with your customers to ensure they respect you and what you sell. Your customers will appreciate you not doing this, and this will increase the odds of them purchasing one of your products.
Make sure you have the client permission before emailing them. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
Now you know that using proper etiquette in your marketing via email is important for promoting a business. Business owners that are not courteous will see subscribers drop out of email lists. Take what you have learned here, and you will have satisfied customers.