Do you want your business exposed to millions of people? Do you realize that Facebook is a great medium for that? If you have the right approach, you can harness Facebook’s potential in allowing you to connect with millions of registered users.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. Depending on the offer, you may even want to promote it to people who aren’t followers.
Offer an exclusive coupon, sample or great deal for those who “like” your page. Having a lot of likes brings attention to your page. Make it worthwhile to like your page. It is something that you can give to everyone or offer a sweepstakes. If you give them something they like, they will probably not hesitate to “like” you.
Be sure that your posts offer some value. Your Facebook followers should find useful information in all your posts, whether they relate to a great deal, receive information about the latest product, or obtain some tidbit of helpful information relevant to your brand. Don’t make every post an ad, though.
Avoid sending updates that aren’t related to you or your business. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. Use a separate personal account to share details about your personal projects.
Always know the reason why you’re using Facebook. Just putting one up for the sake of having one is not enough. Instead, define what you are you going to communicate with your customers. Or is it a way for them to reach out to you? If you use Facebook to grow your sales it will work better than if you just want to keep current customers.
You need to be encouraging interaction with both you and other customers. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. If the post is deleted or you suggest that folks stick to the topic at hand, you might end up offending people. Intervention should only come if something gets offensive.
It should be clear by now that Facebook is a powerful marketing tool. Facebook offers a way to communicate with the world. Use the tips you learned in this article and you can grow your business while you socialize with your audience. There is a whole new world of marketing within Facebook.