If running a business is what you do, marketing is key. You can not expect your product or service to sell itself, so you need to spread the word. If you want to set yourself apart from your competition, try video marketing. The following tips can help you.
You should not be intimidated by video marketing. Making videos is easy and all you need is a decent camera and a steady surface. Demonstrate your product for the audience or simply talk to them about who you are and what you do.
Use videos to keep in touch with customers and other people who are interested in your business. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. You can even give away freebies to viewers who send in the best questions!
Make sure all your videos are 20 minutes or less. If you are taping a demo of your product, do it in 20 minutes or less. If you are only advertising a special, keep your video to no longer than 10 minutes.
When you are making your video, do not get wrapped up in how much you need to spend on your video. You should be more concerned with getting the best return on your investment. Even major computer manufacturers have found success in using simple videos made by individual employees.
Use graphics from your website, or a screenshot of your web pages, when making your video. This will allow viewers to see how your website is set up. Screenshots are also a great tool to use when you’re doing a tutorial video. Take your screenshot, and use video software to include it in your video.
Working together with a team can generate great content for video marketing. You don’t have to include coworkers if you don’t want to. You could instead choose to include family, friends or an affiliated organization. Make sure they get the credit the deserve in the video.
The most searched for topic online is how to do something. If you develop a tutorial, you will attract individuals wanting to study that subject, which represents a built-in niche audience for your product or service. Once people identify you as an expert, they will continue to check out what you may have to offer.
Make a video detailing how to utilize your product correctly. This helps those customers that have been having trouble and promotes the product to future customers.
Now that you know a little about video marketing, you can use the tips here to help you. It’s important to use video marketing today. Video marketing has “cha-ching!” written all over it.
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