When they were first introduced, Facebook and Twitter were primarily used for people to show off photos of their family members and keep in touch with friends. Today there are still people who use it solely for those purposes, but many are taking advantage of social networking as a marketing tool with unprecedented reach. Read on to learn how you can use social media to promote just about anything.
Start a blog and make sure to keep it updated and full of relevant information readers may find useful. If you are having some sort of sales event, you should write about it on your blog. Also post updates containing information about vital news, such as changes in your operating hours, closings and new locations opening up. Always ensure your blog is getting these posts, as well.
To maximize your social media marketing, place a social media widget on your site. Using a widget somewhere on your site can help you gain followers. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you’re holding. It’s a win-win for everyone.
Always ensure that your social network pages have new information and posts. Remember, people using social media are always looking for updates. They want to read fresh content and see new videos and pictures. Give them something to keep them happy. Opt for bi-weekly updates.
Use tools related to Twitter such as Tweepi or Twellow. These tools help you identify users you want to target, as well as “influencers” that set the tone of interactions in your niche. From these, you can come up with a list of folks you should personally follow, in the hopes that they do the same to your content or accounts, too.
Make sure you track your progress. This means keeping and checking your statistics for every site, every campaign, every niche, etc. Figure out which actions gained you the most action, and then repeat those strategies. There’s no way you can know if your social media campaign is being effective if it is not tracked.
Get your clientele to take surveys regarding their social media usage. If you see that your customers are spending an hour a day on social networking, create a social network profile. If your audience isn’t really interested in social media sites, you may want to turn your attention to another form of marketing.
You should view social media in a different way. There is a lot more available than just games and pointless chatter. It is a way for you to expose your business to new people. Since you just went over this article, you should be ready to use social media to its full potential. Surf on over to your preferred platform and get going!