Many people are turned off by the idea of marketing with email. Taking the time to really learn everything you can about marketing with email can ensure you take full advantage of what it is capable of.
Don’t bombard customers with a message that says “Buy Now!” the way you go about it. This redundant sort of language can make your brand seem annoying. No company can succeed with such a reputation. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. Your customers will appreciate being treated well and will return the favor by buying from you again.
Use A/B testing of your subject lines to test effectiveness. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Try different email formats. Make sure that the information that’s very important is at the top, as well as new offers. Yet be sure that you always try out different formats so that you know which ones you get the most responses from. After you have identified which format is most effective, you should continue utilizing it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
Avoid major email promotions around holidays like Thanksgiving and Christmas. People do not have time to check their emails as much since they are away from work and have limited access to their computers. Of course, as always there are exceptions to this rule. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
It’s an excellent idea to have a link where customers can unsubscribe from your email listing. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. Your reader must feel like it is their own personal choice, whether they continue to receive your emails or not.
Use passive and active feedback to make your marketing via email better. Active feedback is obvious: ask for suggestions and opinions from your readers. Passive feedback could even be invisible and is subtle to the reader. There are many software tools available that will track the clicked links on your email messages.
Keep in mind that with every passing day, the subscribers reading your emails are more likely to be doing so with a smartphone or other mobile device. You’ll have much less screen area to work with on these types of devices. Knowing the limits of these mobile screens will allow you to make emails that your users can read.
Now, you should have a good idea of how to use e-mail marketing as a means to reach your business goals. Go ahead, add what you’ve learned today to your strategies and see the results that come from it.