Video marketing might seem a bit confusing. Basically, it’s using videos online to market a product or a service. When done right, it can be extremely powerful. Continue reading to learn the basics of video marketing.
Make as many videos as you can. When your visitors check out your channel, they’re going to hope to see you constantly adding new videos. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.
Video marketing gives you a way to be more personal with your customers. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. You can even give away freebies to viewers who send in the best questions!
YouTube offers editing features on their site. One tool allows you to put annotations into your creation. This makes it easy to share additional information such as a link or a coupon code.
If your marketing video is more than 20 minutes in duration, you might run into problems. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Have a screenshot of the website you run in your videos. This lets your viewers see your site while they watch. How-to videos also could benefit from website screenshots. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.
You don’t have a great deal of time to capture your audience’s attention when it comes to internet marketing. The first 10 to 15 seconds is the most crucial. During this time, a video teaser should be used to draw in viewers.
Video marketing can be a powerful tool for communicating with a wide audience. As long as the information here is used, it’ll be even easier. When you are developing a video marketing campaign, use the information from the above article.