It’s probably safe to say that your friends and siblings are on Facebook. Grammy and Mama might be on Facebook, too! With that said, do you know if your customers are using Facebook? Probably so. Keep reading to find out how to market to them.
Reply to followers when they write something on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is important to reply to everyone, even more so if it is a complaint or a question.
Generate some attention for your Facebook campaign by organizing a giveaway. Encourage people to subscribe by giving something away to some of them. Update your Facebook page with the winners, and repeat this any time you want more fans.
When using Facebook, think of it as a strong platform for sharing quality content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Realize this. You can even use Facebook to promote your articles or blog posts. You’ll soon learn that Facebook can get you a lot of people interested in what you’re selling.
Think about creating your own group rather than just a page. Facebook groups will encourage potential customers to establish their own community. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Improve the efficiency of your Facebook marketing interface through the use of custom tabs. These allow for increased organization, making your page very user friendly. Use tabs to organize the different contests that you hold.
If you have a company like a car business, you might not want a specific Facebook page but instead use targeted Facebook ads. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, invest your time in creating targeted Facebook ads.
If someone takes the time to comment on your wall, give them the courtesy of a response. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Responding in a timely manner will help improve your credibility.
Your posts need to be interesting and useful. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
You probably have a personal Facebook page so you’re able to think like a customer already because you’ve been marketed to on it in the past. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. The more work you put into it, the more profits you’ll earn.
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