The golden rule of marketing via email is to send information to people who want to receive your information. You will rapidly alienate potential customers if you bombard them with unsolicited, unwanted communication. The article below can ensure that you build trust with your customers through the use of marketing via email.
Only send messages to those you know and those who have signed up. Emailing random people is considered spam and could get you in trouble with your ISP or web host. They’ll be wondering if they know of you from somewhere and whether they care about what you’re attempting to sell to them. It’s likely that they’ll just delete your email, which simply wasted your precious time.
Know who your audience is. Once you have a few readers, think of ways to encourage them to sign their friends up. Include a link to subscribe at the top of your emails so that anyone who receives a copy that has been forwarded from a friend can sign up as well. This way your base will grow organically.
Design your email around a single specific message. This can help to keep your customers from becoming bored or confused by information overload. Create the specific message using brevity and conciseness. Audiences are sure to appreciate your willingness to limit the message to just the most relevant material.
You need permission from your readers if you’re going to start sending them emails. Anyone who spams in any format will instantly receive a negative reputation. It could go as far as people not desiring to do business with you any longer.
It is very smart to include an opt-in button for people to sign up with you. This probably seems like overkill, but doing so makes you far less likely to receive spam complaints from people on your list.
Use active and passive forms of feedback to improve your email-based campaigns. Active feedback is simply the act of asking directly for opinions or suggestions from your customers. Passive feedback could even be invisible and is subtle to the reader. Look at the links and images that are getting the most clicks.
By now you should know the importance of making sure that your customers have elected to receive emails from you. Harassing people with unwanted emails will not only get complaints raised against you, but you will see a plummet in your sales. Follow this article’s advice to ensure you are emailing the right people.