Don’t send emails to people who don’t want to receive them. There’s nothing like being accused of sending spam to trigger a mass exodus of customers. The following article contains a number of helpful ideas to help ensure you are getting people that want to receive email from you.
Only send emails to individuals you know. Mailing recipients who are unfamiliar with you or your product may come across as spam. They will wonder if they know you and whether or not they care about what you’re offering. This can lead them to just toss your email, which just wasted your time.
Every single person on your marketing via email list must request a spot on it, so never add anyone against their will. This reduces the chances of your emails being marked as spam.
Only make one clear message for each email you send. If your email has too much information, clients will feel annoyed, bored or even overwhelmed. Only send one message and make it short within reason, easily getting to the point. This will create a happy reader, that translates into a happy customer.
One great way to get people to read your direct marketing with email messages and newsletters is to include special offers available only to the recipients. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. Additionally, having a referral rewards program will help you grow your customer and email base.
Major holidays are generally not the best time to send marketing emails. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Of course, you can take advantage of certain exceptions. These may include emails concerning Black Friday deals or other campaigns based on occasions.
Keep the graphics to a minimum in your emails. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.
It is very important to send out emails only to people who want them. Sending unsolicited email will get you blacklisted and ruin your website’s reputation. Use the information in the tips you just read to ensure that all of your subscribers want to receive emails from you.
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