Have you ever asked yourself about how big companies handle their reputation management? You may not be on the same scale, but you can still benefit from their example. Things continuously change and you need to know all you can to manage your reputation.
Make your business personable. Constantly tweeting or posting updates will do little good if you don’t communicate in other ways with followers. Answer questions as soon as you possibly can. If you do not know the answer to a question, let them know that you’re in the process of getting an answer.
To improve your online reputation, see if you can optimize your websites. This will generally be your company name. Many search engines favor authoritativeness. When they consider you an authority, they’ll be more willing to move up your site in search results.
Keep an eye on social networks. Most of people’s knowledge come from social media today. Always reply to comments promptly, within a few hours if possible. Being responsive will help your business stand out.
Keep up with information about the service or product you provide. This helps to maintain your good standing as someone who provides updated and useful information. Just a few minutes each day can help you stay up to date.
Monitor your online presence. You can’t be sure when a negative review can pop up from someone that doesn’t like you, your business, or is just an unhappy customer. Monitoring search results yourself will help keep you on top of the situation and thus able to put out little fires as they pop up. See if you can do so a couple of times monthly.
Social media accounts should be professionally managed. Remember that these pages are representative of you, and you want them to always have a positive impact. You want to get personal, but don’t overdo it.
Do you feel as though you’ve come out of this learning some great information about business reputation management? Now, you know how to make a positive impression with your business. Respect your customer base, and your business will reap the benefits.
There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in Santa Clara County where you can make the most impact on education in the community.