Facebook is a great place to communicate with customers as well as your friends. Use social media’s popularity to your business’ advantage. Use the power of Facebook to target potential customers and promote your business’ products.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. This should include monitoring the wall comments as well as @ messages concerning your company. Reply back, particularly if it is a complaint or someone who needs service immediately.
You should give a product or service away to get people interested. Try getting your customers to ‘like’ your site by giving them something for free. Post who the winners are to your Facebook page; do this often to grow your business.
Have a giveaway. Give something away a winner picked from you followers. You do not need invest much money, but you can increase your base of potential customers.
Offer an exclusive coupon, sample or great deal for those who “like” your page. The more likes you have, the more attention your page will get. Think about giving folks something unique and free if they give your page a “like.” You can make it a contest or you can make the gift for all. The more benefit they receive, the quicker they will click that button.
Facebook is not necessarily the best place for your marketing. There are other social media platforms. Although many people use Facebook, make sure that your target audience uses the site as well. Do sufficient research on your targets to understand which of the social media channels they use prior to beginning a campaign.
Hiding content from people who are not fans is wise if you want visitors to become followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Don’t think that you should update your page if what you have to say has nothing to do with your content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Your personal account should be used if you have personal things you want to talk with people about.
Ask your fans to get involved in various decisions related to your company or brand. They will be honored that you think highly enough of them to want their input. There’s no better way than to get your community involved in making decisions for your company. For example, if you blog, try asking them what kinds of posts they would like to read.
Do you want to use Facebook to get more business? People adore social media, and you should take advantage of that. This article has shown you how, so get it done.