TIP! Tailor your message to your audience. Once you have established some readers, you should then think of different ways that you can entice them to sign up their friends.

Maybe you have tried email marketing, but haven’t seen the results you had hoped for. Maybe you are interested in taking advantage of this useful tool, but don’t know where to start? This is the right place for you! The following article will tell you what you need to know to put together a successful marketing via email campaign.

TIP! Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well.

Create a personal email for your readers. As with other types of marketing, customers will be more likely to purchase items from you if you add a personal touch. As an example, if you are aware of the reason why a group of your subscribers joined your list, add that reason into your messaging.

TIP! Limit your marketing email messages to only one each week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message.

Use a number of different resources to learn everything that you possibly can about how to successfully utilize email promoting. Online books or articles will be greatly helpful. You should also try to attend local marketing via email classes and workshops.

TIP! The greater number of choices you give your subscribers, the greater impact your email marketing is going to have on your profit. This can include how much mail they will receive, how frequently your newsletter will be sent, and how much of their personal information they want you to have.

It is advisable to get permission from customers before contacting them by email. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.

TIP! Branding your business is essential, and should be incorporated in your marketing emails. Therefore, it is important to invest enough time to create a template that permits you to use your corporate logo, theme colors and custom fonts that you have already used on a website or in ancillary materials.

Make sure you have permission from the subscriber before you send them emails. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. Many customer are put off by receiving spam and it may hamper your relationship with your customer.

TIP! Always include an unsubscribe link in your emails. Avoid not having an unsubscribe link or burying it within your email to the point where it is hard to find.

When you offer your customers lots of options, you will have a much more effective email promoting business. Tell the subscribers you have how many messages they’re going to get and when to expect them. Also let them know what kind of information you’re going to need from them. They will feel more comfortable if they feel they have more control.

Passive Feedback

TIP! Be sure that your strategy is persistently pursued. While you must be persistent, it needs to be used with the proper consumers or it won’t help your business.

Encourage customers to leave active, as well as passive feedback, in your marketing campaigns via email. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback may not even be noticed by the reader. Look at the links and images that are getting the most clicks.

TIP! You should not use images to convey your most important information. Images are frequently not displayed automatically by many email clients, particularly web-based ones.

Email promoting, as you’ve seen, is highly effective when used properly. Because of this piece, you have the tools necessary to begin succeeding with e-mail marketing. If you use the tips you’ve just read, it won’t be long until you see great results.

There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in San Diego, California where you can make the most impact on arts in the community.

TIP! Do you want to be known as a spammer? If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.

Business owners who just start out with email promoting campaigns are usually unfamiliar with the proper etiquette involved. It is possible to use marketing with email as an effective way to communicate with customers. Continue reading this article for great marketing tips on email etiquette.

TIP! Send out emails that correspond to your target audience. After you get a small list going, go a step further and find ways to get them to invite their friends on board.

Find out as much information as possible about marketing with email. Try to search out some books in libraries or some information online. Some areas even offer classes to help you improve your knowledge.

TIP! Stick to one subject per message and don’t meander. This is important, so you don’t bore or overwhelm your customers by the content you are presenting.

Try using A/B testing on your subject lines. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.

TIP! Utilize various resources and learn as much as you possibly can about the concept of email marketing. Books on the subject may be available in libraries and online.

Consistency is important. All of your emails should employ the same color scheme and feature the same logo. Always use a legible font. After a few messages, people will start to recognize when you send an email, and will pay attention. It’s important for any business to have familiarity. The same holds true for marketing via email.

TIP! Use A/B testing to view the subject line. Send half of your messages with one subject, and half with the other.

Minimize your use of graphics in your emails to customers. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.

Active Feedback

TIP! Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Information that is useful to readers and can’t be found on your site is particularly appreciated.

Try to enhance your campaigns for email promoting with not just active feedback, but passive feedback, as well. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback could even be invisible and is subtle to the reader. Try many techniques and use the software available to determine which method yields you the most reads and/or clicks.

TIP! Make sure that people actually want to receive emails from you by using a double opt-in strategy. This helps to ensure that the customer is legitimately interested in receiving your emails.

Provide an incentive for customers in your emails. They are more likely to conduct business with you when they have a reason to do so. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.

TIP! Avoid sending out important marketing messages too close to major holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer.

It may seem obvious, but it is essential to your email marketing campaign that the email addresses you are sending to are correct. There’s no point in spending a lot of time sending new messages to addresses on your list after they bounce. You have better things to do!

TIP! Have a look at some examples of spam so that you will be aware of what to avoid doing. Get a free email address, put it all over the Internet, and see how much spam you receive.

This article has shown you that it is necessary to have the right etiquette when it comes to email marketing. Customers who feel like you didn’t treat them right will quickly unsubscribe from your list. Use this advice so that you have satisfied customers that will keep coming back.

There are tremendous opportunities for small businesses and social entrepreneurs to support their communities through community foundations, donor advised funds and other means of giving back. Find the neighborhoods in
Lincoln County, Nebraska
where you can make the most impact on children in the community.

TIP! Make your emails personal to help attract consumers. As with all other marketing techniques, customers usually do more business with those they feel a connection with.

Marketing is an essential component to any successful business, but some companies fail to capitalize on all of the marketing tools available to increase profits. One very effective marketing tool that can be neglected is a well-designed email promoting campaign. The following article will provide you with some very useful ideas on marketing with email and how to put it to work for your business today.

TIP! Utilize various resources and learn as much as you possibly can about the concept of email marketing. Search online for information, or check out books from the library.

Use gentle marketing language, not the “Hurry up and buy! [REMOVE] This is not a good way to go about doing this and you may be considered a spammer. They know you want to sell your products, so build a steady relationship with them first and present it and yourself in a professional manner. You will be more likely to get a sale from them.

TIP! Use A/B testing to see which emails are successful and which ones aren’t. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group.

Test different formats for your email. The top of the emails should always contain the most interesting and important information. Be sure to try various formats to see what gets the best feedback When you find a format that is effective, stick with it. Your customers will be more comfortable with something that is useful and familiar to them.

TIP! Keep your branding consistent at all times. Keep your company’s logo and the colors and style you use the same in every email.

You need permission from your readers if you’re going to start sending them emails. If you’re sending out emails that are considered as spam, people may not take you very serious. In some cases, potential customers become disinterested and choose not to work with your company.

Passive Feedback

TIP! Marketing emails should contain very few graphics. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it.

You want every email campaign to have feedback that is passive as well as active. Active feedback can be gained by asking your readers for suggestions. Passive feedback is more subtle and even invisible to the reader. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.

TIP! Sending out quality email is a part of establishing a good image for your brand. The template you create must include your branding, including logo and color scheme, to match your other marketing materials.

Ensure that you’re utilizing a strategy that is very persistent. Make sure that you target the right audience with your emails, though. Persistently emailing disinterested customers is obnoxious to them, and it wastes your time and effort.

TIP! It is important that you get adequate permission from the people you are going to send emails to. Skipping this step may not only cost you subscribers, but they may talk to others, which can further damage your business’s reputation.

A smart email promoting campaign makes it easy to achieve success. By using email to reach your clients and customers, you can increase your profit and build relationships with those who you are trying to reach. Use the tips learned here to implement your own marketing strategy and see your business grow.

TIP! Be sure that you’re not sending out marketing emails that are unsolicited. Your emails could be marked as spam if you send them to people who did not request them.

Focus your message in each email you send on the targeted audience you wish to reach. When your information is specifically written for your recipients, the communication becomes top-notch. This article has some great tips for customizing every email to individual groups of subscribers.

TIP! Only use email marketing to target people who have give you permission to contact them. Most people treat email from unknown parties as spam.

Identify and appeal to your audience. Once you have a few readers, think of ways to encourage them to sign their friends up. It is important to add a subscribe link to your emails. With any luck, people can forward it to friends that may be interested. You can use this method to make your list grow organically.

TIP! Every customer on your email list should be someone who clearly opted in to your email marketing campaign. If you don’t, you could get a lot of spam complaints or lose customers for good.

Do not ever send emails with headlines such as “Buy now”! in your email messages. This will make you look like you are spamming them, which will in turn affect your business. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. Your customers will find this refreshing and be more inclined to make a purchase from your company.

TIP! Use gentle marketing language, not the “Hurry up and buy! ” strategy. These kinds of approaches are overused, and can give your emails a spam-like feel.

One great way to get people to read your direct e-mail marketing messages and newsletters is to include special offers available only to the recipients. This type of email marketing provides readers with value for participation, and it provides them with encouragement to refer their friends. Indeed, a referral program can be a good method to grow your customer base and subscriber list.

TIP! Include special promotions only in your email marketing, like coupons or discount codes. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same.

Use lots of different resources to learn about marketing through emails. Don’t just check online, but head to your local library or bookstore too. You may even be able to find a local workshop or class to get hands-on teaching to help you learn.

Active Feedback

TIP! Test out different subject lines with the A/B testing method. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines.

Always take feedback seriously when it comes to your marketing via email campaign. Active feedback and/or passive feedback can be quite helpful. To get active feedback, ask your readers for suggestions. You should also use passive feedback, which is more subtle. Utilize software programs or tools to evaluate what links are used most frequently.

TIP! Keep things consistent. Make sure to be consistent with your colors and branding in your emails.

Getting permission is of the utmost importance before you send someone an email. If not, people will think of you as a spammer; they will send your mail to the junk folder, delete it or leave your list. Your email provider may even decide to drop you, should they get a lot of complaints about your “spam mail.”

TIP! It is important that you obtain subscriber consent before you begin emailing them. Sending spam emails is the surest way to make sure that your subsequent emails will be ignored and unwanted.

Grouping is a key to success with marketing with email. This allows you to tailor your message to specific types of clients. Remember this advice if you are considering email communication.

TIP! Don’t send unsolicited email marketing messages out. When you send out your emails to everyone, many people will mark them as spam.

Businesses are always looking for ways to lure more customers without affecting their bottom line too much. A great way method that can be used immediately is known as marketing via email. If you have not heard about this cost efficient, quick way to drum up business, please keep reading. The tips provided in this article will teach you what you need to know.

TIP! Send emails to people who are familiar with you and request your notifications. Your emails will appear to be spam to those who are unfamiliar with your company.

When developing an email marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.

TIP! Send out emails that correspond to your target audience. When you achieve having a few readers, be sure to think of ways on how to make them to ask their friends to sign up.

Always proofread your emails. Correct any emails or newsletter problems you may have. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. In addition, if links are included in your email, ensure that they work properly by testing them.

TIP! Keep in mind that the sole purpose of building an email list is to sell your wares. Therefore, every email you send should increase the likelihood that subscribers will buy.

It is advisable to get permission from customers before contacting them by email. Very often individuals consider unsolicited emails as junk mail and do not open them. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.

TIP! Avoid sending your email marketing near holidays. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer.

Don’t send emails to people who have not given their express consent. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. In some cases, potential customers become disinterested and choose not to work with your company.

TIP! Minimize your use of graphics in your emails to customers. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them.

Avoid using a lot of graphics in your e-mails. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.

TIP! If you want your marketing emails to be effective, give your customers lots of options. This will allow your subscribers to set the parameters as they see fit, leaving only the information they feel at ease about and receiving only the content that matters most to them.

Be certain that anyone you send messages to through email channels has given you permission to do so. Without permission, you run the risk of losing potential customers and being labeled a spammer. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.

Passive Feedback

TIP! Make sure you have permission to send emails to your subscribers. If you fail to do this, you will destroy the trust of your existing customers and generate negative word of mouth.

Enhance your marketing with email campaigns with both active and passive feedback. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Readers generally don’t see passive feedback, but it is just as important as active feedback. There are dozens of resources available to see which of your links are getting clicks.

TIP! The best way to avoid sending emails that are spammy is by studying spam emails firsthand. Make an extra email account and sign up at various places online.

As you now know, it’s possible for any business to create e-mail marketing campaigns in order to get more out of their marketing dollars. For a low price, there is no reason for you not to make use of email promoting. Apply what you’ve learned here and take your marketing plans to the next level.

TIP! Send out emails that correspond to your target audience. After you have established a small reader base, try to get them to spread the word to their friends.

Email promoting a good way to get a hold of customers and gain more customers. It can be a daunting prospect to figure out how to get started with marketing with email. This article can give you some ideas on how e-mail marketing can work for your business.

TIP! Use gentle marketing language, not the “Hurry up and buy! in your email messages. If you do so, your work looks like spam.

Avoid using the words “Buy Now”. Don’t use that approach. If you do so, your work looks like spam. Consumers understand that your goal is to sell products, so work on relationship building and the sales will usually follow. They will like this and will likely purchase from you.

TIP! Find out as much information as possible about email marketing. There are lots of books both online, as well as in libraries.

Proofread everything you send out through email. It is imperative that your emails be error free. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. Additionally, if you use email links, make sure they aren’t broken.

TIP! Experiment with, and evaluate, different email layouts. Include the information that is most important, as well as new offers, at the very beginning of your emails.

Always obtain permission before you contact your customers via email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.

TIP! Sending an email to your list more than once every seven days is a bad idea. Most of your customer base probably has to tend to many other email messages each day.

Using a double opt in strategy for your email marketing strategy is the best way to see if your customer is truly interested. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.

TIP! Major holidays are generally not the best time to send marketing emails. Because people are not checking email as frequently around these times, your email is more likely to be ignored.

The more choices you allow the customers to make, the better your marketing using email will work. Let subscribers choose how many messages they want to receive, how often they want to receive them, and how much information they wish to disclose. They will be more comfortable when they have more control.

Passive Feedback

TIP! Look at how spammers run their messages, for a lesson in what you should never do. Sign up for a free email account, post your new address around the web, and watch the spam roll in.

Use passive and active feedback to enhance e-mail marketing efforts. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback can be much more subtle, and may even be undetectable by your readers. Passive feedback involves the use of various tools that show you which links are being clicked on most often, and which pages are getting the most response from your site visitors.

TIP! Make sure you use both active and passive feedback mechanisms in your email marketing campaign. Active feedback is obvious: ask for suggestions and opinions from your readers.

When people first sign up for your mailings, have a spot to at least get their first name. This allows you to personalize the message to each subscriber. Customers will feel less anonymous and the emails that you send will stand out in their inbox.

TIP! Be sure you have a persistent strategy. Staying persistent with the proper type of customers is the key to success.

Try using a personal tone in your email campaign. When you sound more personal, people appreciate this and are likely to receive what you send with a more positive mindset. This can provide positive replies as well. Try to send emails from recognizable figures within your company, like the CEO or President.

Mail Marketing

TIP! You should make sure you are adding correct email addresses to your list. Remove any broken email addresses from your lists, don’t bother trying to find out what’s wrong with them.

E-mail marketing is an excellent way to contact your customers and make your customer base grow larger. By using the handy tips and information in this article, you will find that you are an e-mail marketing master in no time!

TIP! Try to make your email as personal as possible. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship.

Sending tons of unwanted emails to your customers is a sure way to get them mad at you, even if they opted in to your list. The email messages you send out need to contain useful information in order to stand out. If your readers have found previous messages interesting, they are more likely to open new ones. This article contains a variety of tips to help you create an effective marketing campaign.

TIP! If you want to go ahead with email marketing you should get permission from your customers before you email them, you should do this for every single person on your list. If you email people without permission, they will accuse you of spamming and badmouth your business.

It is important to avoid sending unsolicited emails when attempting to market a product. Your emails could be marked as spam if you send them to people who did not request them. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.

TIP! In order to promote excitement in your customers regarding receiving emails, offer them special discounts or limited promotions in your newsletters. This technique encourages customers to open your messages and will increase referrals to their contacts.

Email only those you know. Mailing recipients who are unfamiliar with you or your product may come across as spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. It’s likely that they’ll just delete your email, which simply wasted your precious time.

TIP! Make sure to get permission before emailing any client or customer. Most people disregard unwanted emails and often delete them unread.

If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If people do not willingly sign up for your emails, you could reported for spam.

TIP! Minimize your use of graphics in your emails to customers. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information.

Tie together one clear point in your email message. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Focus on a single message within your email and write a short copy which entices your customer to click through to read more. Your customers will appreciate not being weighed down with extraneous information.

TIP! Try learning how to not come across like spam by viewing spam. Make an email account, display it around the Internet, and look at the spam come in.

Proofread your emails before you send them out. You need to make sure all emails and newsletters are correct. Make sure you test out the format so it will work out and show up on the screen how you had imagined it. In addition, if links are included in your email, ensure that they work properly by testing them.

TIP! Use feedback, that is both active and passive, to improve your marketing campaigns. Active feedback entails soliciting suggestions and opinions from your subscribers.

Don’t use a lot of graphics in the emails that you send. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.

Passive Feedback

TIP! Ensure you do not add an email address to your email address list unless you have authorization from the person to whom it belongs. Many people will regard such actions as a betrayal of trust and may cease to be clients.

Use active and passive feedback to build your brand, and diversify your marketing via email tactics. Active feedback entails soliciting suggestions and opinions from your subscribers. Passive feedback may not even be noticed by the reader. You can use whatever tools and software you have available to determine what links are getting clicked on the most.

TIP! Add personalization into your emails. This would extend beyond including the recipient’s name amidst a form letter.

As mentioned earlier, the emails you send to your subscribers should always be interesting and engaging. The more spam your emails are, the quicker that your email base will be unsubscribing. Use the advice this article supplies so that your emails will contain good content that customers can enjoy.

TIP! It is important to avoid sending unsolicited emails when attempting to market a product. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them.

With so many different marketing methods available, you might be confused about which ones are the most effective. Marketing by email offered a smart, efficient and profitable way of communicating with clients and customers. Use the techniques you will find below to make e-mail marketing work for you.

TIP! If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.

Do not ever send emails with headlines such as “Buy now”! ” marketing approach. Not only is this approach redundant, the “spammish” nature will drive off both past and potential customers. Everyone knows you are trying to generate sales, so keep it on a professional level to build a strong relationship with your customers. They will appreciate this a great deal and will be more likely to purchase from you.

TIP! Limit your message to one clear one per email. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email.

Always proofread emails that you send. The content of your emails, from subject to footer, must be typo-free and properly written. Before you ever hit “send,” test your email layout to ensure your satisfaction with the way it looks. Double-check your links to make sure people can access your website.

TIP! Avoid bombarding your recipients with the “Buy now!” approach. messages.

In order to increase your customers’ excitement when it comes to receiving emails, you should try providing special discounts and give limited-time promotions with your newsletters. This technique encourages customers to open your messages and will increase referrals to their contacts. Consider giving even greater discounts to those readers who do refer new customers.

TIP! Use A/B testing to view the subject line. Pick one email then send one half of them with one subject line and the other half of them with a different subject line.

Don’t spam your customer base; get permission to send emails. Spam emails will diminish your credibility within your customer base. In some cases, potential customers become disinterested and choose not to work with your company.

TIP! Always get customer permission before you begin contacting via email marketing. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted.

Have a look at some examples of spam so that you will be aware of what to avoid doing. Create a free email address and post it publicly online; the spam should appear quickly. See what those emails are doing wrong and then change your strategy. Taking steps to set you apart from spammers will give your brand a boost in credibility.

Passive Feedback

TIP! It is very important that you gain permission from anyone before sending correspondence by email. If you don’t have permission, people will not trust you and you will build a bad reputation.

Make sure you use both active and passive feedback mechanisms in your email marketing campaign. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback is less obvious, or sometimes non-existent, to readers. You can use any type of internet software tool to determine which links get the most clicks.

TIP! Develop a strategy that addresses your customer base. Persistence is a critical part of any email marketing strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence.

Be sure to be consistent and steadfast with each strategy. Persistence is a critical part of any marketing with email strategy, but misplaced persistence can be quite damaging; so, make sure to understand the difference between good and bad persistence. Using a persistent strategy with wrong customers just annoys them, and causes you to waste your time.

TIP! A lot of your customers will be opening your emails on their smartphones or mobile devices. Many mobile devices have lower resolution than the average computer monitor.

If you’re looking for a way to market your business, you may want to put your efforts into marketing via email. Follow the advice provided in this article to develop an email marketing campaign that exceeds the campaigns utilized by your competitors, and constantly look for techniques that will keep the content of your emails unique and compelling.