Are you advertising on Facebook? If not, you’re really missing out on a huge audience! You need to handle your Facebook page right in order to make the most of it. Continue reading for some great advice about Facebook marketing.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer users prizes and discounts in exchange for encouraging people to like your page. Just be sure you actually follow through or your business will not be trusted.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and then turn change the status to “Promoted Post”. You can promote it outside your fan base if you feel it is a great offer.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.
Learn how to build a fan base. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. Your conversion rate will climb quickly after you have gained several thousand fans.
Target Audience
Don’t assume Facebook is the best place for you to market your business. It is a widely used platform, but depending on your target audience, another social media network may be a better choice. Research and make sure your target audience is using the site as much as you think they are.
A good way to convert visitors to your page into followers is to hide content from non-fans. When only followers can see certain parts of your page, it will make visitors want to become followers. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
If your business wasn’t previously on Facebook, you should be inspired to establish a presence now. You ought to have the tools needed to begin, so start your journey with Facebook right away. Regardless of your history with Facebook, there is always room for improvement. Put the above tips to use.
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