You always need to know what is trending in your industry so that you can tailor your marketing strategies to suit. Facebook is accessed by millions of people every day, so why not make the most of this? Learn how to successfully market your business by reading this article.
Always post a link to any new content on your site to your Facebook wall. Link post summaries of blog entries from your site onto Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
Avoid allowing spam to take over your Facebook page. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Any approved person can access the page with these tools if they know the password.
Blog Posts
Facebook is a great way to share your content. It’s not just about silly informal conversation, there’s real content going on in Facebook. Treat it that way. Write real blog posts and promote your blog posts from other channels into your Facebook page. This will increase your traffic and profit in the long run.
Use custom tabs to make your page stand out. The tabs let you organize your page information to make it easier for customers to navigate. Deals, contests and promotions can be organized with their own tabs.
Always respond to comments as well as posts that are posted on your Facebook wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.
Facebook marketing is all about eventually selling more of your product. Therefore, you should set monthly sales goals. Getting people to become a fan is a good thing, but ultimately, you want sales. If your goals aren’t being realized, your strategy may need adjusting.
Hiding your content from non-fans is an effective method in converting visitors into followers. People will want to get to that information, so they will click Like. Be careful to only hide a small part of your content, otherwise you will lose valuable SEO.
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. A good start is to add a Facebook button to your site. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. Once they like your Facebook page, you can give updates on your business.
Don’t think about the negatives of using Facebook, think about advantages to using it. Because it’s something that can reach out to so many people, there are quite a few things that this type of marketing can do for you. Keep these tips in mind if you want the best results!
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