Do you have a Facebook business page? If not, you’re really missing out on a huge audience! If you already have a Facebook presence, it won’t matter much unless your marketing campaign follows best practices and avoids worst practices. Continue reading to learn more about this marketing strategy.
Use a giveaway in order to drum up attention and interest on Facebook. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Put the list of winners on your wall, and keep doing this every time you have a contest.
Try to use Facebook ads. Regular postings only go so far when it comes to promotions of goods and/or services. To reach more into your specific channel, you should buy some ads on Facebook. They generally do not cost a lot, and they can help you a lot.
Offer an exclusive deal to those that “like” your page. A page with many likes will get more attention. Consider offering people something free and exclusive if they like your page. It could be a sweepstakes of some kind or a free sample. People find it easy to click if the offer is for an appealing item they would like.
If someone takes the time to comment on your wall, give them the courtesy of a response. Respond to those who have taken the time to contact you. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Allow interested parties to sign up via your Facebook page. This will allow them to register for contests easily. Use this to hold sweepstakes or offer coupons.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If you are able to hide part of your page so that only followers are able to view it, then casual visitors are more likely to join up. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Don’t post updates that are dull and boring. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. If you are going to put up personal things, do it on your personal page.
Commit solid resources to your Facebook marketing plan. Facebook is an important marketing tool that deserves a true effort. Make sure you have plenty of time for Facebook marketing and consider hiring someone with social media marketing experience to help you with this project. Invest the necessary time and resources to see real results.
Find your inspiration to get on Facebook to promote your product. This article should have provided you with much of what you need to start, so stop making excuses. You can continue to make your marketing strategies better and better. Apply the advice above, as they will make a real difference.