Antony Bugg-Levine, CEO of the Community Development Financial Institution Nonprofit Finance Fund, manages $80 million of impact investments. He is also the author of Impact Investing: Transforming How We Make Money While Making a Difference.

This post is aligned with a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.

For more information on small business grant and home ownership programs visit TopGovernmentGrants.com.

TIP! Make sure that your unhappy customers are not ignored. Turning a customer’s negative experience into a good one will show your customer that you care.

They say in the business world that your reputation is everything, and having a bad one will only make things worse. This is why it is important for you to know how to manage your reputation, eliminating the need to be concerned about your firm going down the drain. For some great advice on maintaining a good reputation, read this article.

TIP! Watch the social networks. Most people expect a company to respond when they leave negative comments.

A good offense helps to deal with negative content. If you work on boosting positive feedback, it will make the negative stuff fade away. Negative remarks will continue to fall in the search lists as more and more positive comments build up.

TIP! Make sure you know what is going on in your field of business. This helps ensure you can supply your customers with the latest innovations and information.

Make sure your reputation stays strong by working to win over a dissatisfied client. Reversing a customer’s opinion of you in a positive way is a good way to show them you care. If you’re doing this on the Internet, it’s even better. Fellow customers will witness your response to the unhappy client and develop a willingness to trust you down the road.

TIP! Run your business social media accounts in a professional way. Since these pages are a representation of your firm, you must avoid creating any negative impressions.

Optimize your web pages. The key search term will likely be the name of your firm. Search engines, like Google, tend to favor authoritativeness. Your site will gain more credibility if they view your business as official.

TIP! If you have a business, be sure your employees are treated respectfully. Most people aren’t serious about this, which can cause major issues.

Pay attention to social media forums. Most people expect a company to respond when they leave negative comments. Reply to questions within an hour if you can. Most companies aren’t going to be as diligent as you, so this will give you a leg up.

TIP! Keep private sales out of the public eye. This is essential for times when you offer a big discount to address a complaint.

Run social media accounts professionally. Since these pages are a representation of your firm, you must avoid creating any negative impressions. You should be personable with your customers so people don’t see you as inhuman, but don’t over do it.

Always treat employees with respect. Some businesses don’t do this, and it hurts their business. This can lead to people not wanting to do business with you.

TIP! Anger can come when you read a negative review. The best approach to take in this situation is to respond with just the facts that show that what was said was not true.

A private promotion or deal should always be kept a private matter. If a discount is involved, this is particularly true. One thing you do not want to do is post a great deal for a complaint; otherwise, you might end up with lots of complaints so your other customers can get the deal.

TIP! Your business should have clearly defined boundaries in terms of what customers can expect from you. This means being completely transparent and dealing with mistakes promptly and professionally.

Your reputation is crucial in life and in business. It is all too easy to throw away a hard-earned reputation in a moment of carelessness. You need to adhere to all the ideas in this article until you master them. Soon, you’ll understand the ways a good reputation can help your business.

The Small Business Administration has inititiated the Small Business Investment Companies program to help in developing privately owned and managed investment companies which will be licensed and regulated by the Small Business Administration to provide equity capital, long term loans, and advisory services to small business requiring such services.

This post is aligned with a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.

Find additional information and resources on small business grants and loans, home buyer programs and impact investment programs from around the world.

A toolkit developed for the Small Business Administration that let’s community-based organizations set up workshops for aspiring business owners.

This post is part of a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.

Find additional information and resources on small business grants and loans, home buyer programs and Community Foundation programs from around the world.

In 1979 the Department of Health and Human Services (HHS) was established in an effort to protect the health of all Americans and to provide essential human services to everyone, especially to those who are least capable of helping themselves.

This post is part of a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.

For more information on small business grant and home ownership programs visit TopGovernmentGrants.com.

This video explains the basics of the HUBZone certification program for small business federal contractors.

HUBZone certification allows certain small businesses to compete for set-aside contracts aimed at spurring investment in low median income or high unemployment areas.

This post is part of a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.

For more information on small business grant and home ownership programs visit TopGovernmentGrants.com.

Small Business Development Centers are partnerships between universities and the Small Business Administration, to provide management and technical assistance to businesses on a very large scale.

This post is aligned with a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.

Find additional information and resources on small business grants and loans, home buyer programs and impact investment programs from around the world.

Shopping for a mortgage can be a very daunting task. Because of this many people will skip this step entirely. That could end up being a big mistake though.

This post is aligned with a network of sites interested with the intersection of small business, the philanthropic sector and government in creating healthy and sustainable communities.

Find additional information and resources on nonprofit information, educational grants and Civic Engagement programs from around the world.

TIP! It’s best to make as many videos as you can. You should always be uploading new videos for your viewers to come back and see.

Does your business incorporate online videos as part of your marketing strategy? If you aren’t, you’re losing potential customers. No one checks out magazines or papers anymore. People use the Internet now. The following article will show you how video marketing can boost your sales.

TIP! It is not likely your customers will want to watch videos that are more than 20 minutes long. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in.

Show people how to use your products through video marketing. By letting your audience see deeper into your brand and its offerings, you are inviting consumers to build a stronger relationship. This can translate into increased sales.

TIP! If product promotion is something you need, video marketing can be a helpful conduit. Giving a demonstration and showing people how your product really works helps to give potential consumers some confidence in your product.

Many marketers find that working in groups makes video production a smoother, more productive experience. Don’t overlook the skills of your friends and family in your search. However, you should ensure you credit these people in your videos so that they have the chance to be acknowledged.

TIP! Don’t forget to include a form for your opt-in mailing list on the page where the video is found. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.

The cost of production does not determine the quality of the video. It isn’t necessary to have professional gear for your videos. There is no need to script the video either. Simply act naturally and speak directly towards your camera. In fact, you may not have to do this at all. Sometimes it is possible to utilize PowerPoint presentations and screen capture sequences to do the job.

TIP! Keep the tone of your videos consistent. Humor can be used in silly spoofs or educational videos, alike.

Don’t overlook YouTube. Your video marketing content and campaign should start here. It gives you free hosting for your videos. In addition, your videos will be on third most-visited website out there. It’s also second place as far as search engines go, and so it’s the most popular site for videos.

TIP! Bring along a video camera if you are attending any public events like trade shows and conventions. You will probably have the occasion to interview some experts or simply document your experience at this event.

You should always have interesting content for customers. When putting together a video to market your business, make your video interesting, fun and innovative. You can use sites such as Facebook or Youtube to get more views on your video. Viewers want to learn something or get some type of benefit from what they are watching. Interesting videos ultimately increase traffic.

TIP! Always make sure you’re keeping good track of your statistics. These allow you to identify how many people watched your video and at what time of the day it was watched.

Does your business have any employees or colleagues? If so, then involve them in your videos. Search for someone who smiles often, dresses nicely, talks clearly, and seems comfortable being recorded. Multiple employees may be suited for the task; utilize all who are willing.

TIP! Don’t let being camera shy keep you from using video marketing to promote your business. Sponsor a video contest in which those who make the best videos receive prizes.

Script “goobyes” and “hellos” for videos. You must give your name, as well as the name of your company, and explain what information will be presented in the video. Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.

TIP! Keep videos short and full of information. Internet users generally have short attention spans, so keep your videos short.

Video marketing is a must today. Do not expect traditional marketing methods to remain efficient. Utilizing the Internet is critical to connecting with the modern masses. You should use these hints and tips to get new customers.