Do you want to crush your competition? Do you run across their Facebook pages and think its time for you to have one too? Would you like to one up your competitors? That takes determination and education, and this article can certainly help you out with the latter.

Facilitate regular interaction with your followers so you understand their needs and interests. Pay attention to what people are posting on your page. You can alter your marketing ideas to match what your customers want. Your current fans are the reason for your success so don’t ignore what they have to say.

Check comments on your Facebook page regularly and respond promptly. Thank them for contacting you, and give them a great answer. When you already have an answer available on your website, link to it.

Target advertisements directly to your customers by using the “custom audiences” tool. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.

Offer something exclusive if someone “Likes” your page. Likes can draw new attention to your page. Think about a good reward to offer when someone likes your page. This will grab people’s attention rather than asking them to like the page. The more benefit they receive, the quicker they will click that button.

Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. As an alternative, consider advertising on Facebook instead.

Try to add value and relevancy to each of your Facebook posts. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Try not to “sell” too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.

When you market your business on Facebook, you could struggle to get started. A great way to start is to add a Facebook button to your website. This helps visitors find your page much easier, and it is a less intrusive method of marketing. If they like you on Facebook, you can notify them quickly about what is going on with your company.

Now that you have all of these tips in mind, you are ready to begin Facebook marketing and outshine the competition. You are now able to teach them about success! The tips given here can enable your business to reach a broad audience on social media.