Some individuals hear “email marketing,” and they automatically think of spam; they then reject the idea before trying it. It is your responsibility to make campaigns that are easy and fun to use for your customer. Read this article to find out how to design the best email promoting campaign possible.
Stick to one subject per message and don’t meander. Keep the content down to a digestible amount of material. Throwing too much at a customer will overwhelm them. Determine the one message that you need to get across in the email and focus on that idea. A concise email shows respect for the time of your customers.
Use gentle marketing language, not the “Hurry up and buy! the way you go about it. When you send out too many emails, customers will regard them as spam, and will be less likely to make a purchase from you. Your customers are well-aware that you are selling something, so it is more important to build a professional and ongoing relationship. They will be thankful for this and may even purchase something from you.
To get customers enthused about getting your emails, give prizes away through your newsletter. This form of e-mail marketing not only gives your readers a real value for their participation, but also encourages them to refer friends. A good referral program can increase your number of customers.
Use A/B testing to view the subject line. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Your marketing emails should contain rich content to complement the request for business. Information that is useful to readers and can’t be found on your site is particularly appreciated. Include offers for your products or services. Make sure to send emails even when you aren’t selling anything, like during holidays.
It is very smart to have people double opt-in in order to receive email messages from you. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.
Place your unsubscribe link in a conspicuous place in your email, like the footer. You must ensure that the link is visible, easily found and not buried beneath images or huge chunks of text. People should feel like they have a choice and they are not forced to view your emails.
Always know what your customers want and what audience you have; use this information and make it a successful campaign. What do they wish to view? What material would they be interested in reading? How can giving them what they want turn into sales for you? Apply what you just read to boost your sales.