Expert Advice On How To Use Facebook For Marketing – The Small Business Road to Prosperity

TIP! You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer prizes or discounts to your users when they like your page.

Just about everyone knows several people that are on Facebook. Maybe your mother and grandmother are too. Are your customers there too? If you think so, marketing on Facebook might be right for you.

TIP! If you want to interact with your customers then you need to reply to the things they say to you on Facebook. Monitor your wall daily and make sure to respond to people within 12 hours.

Talk with fans regularly to see what they want. Be aware of whatever people post on your page. You can alter your marketing ideas to match what your customers want. Don’t forget that your fan base is what has helped you get to where you are now.

TIP! Use Facebook to connect with your customers. It’s for more than sharing photos and playing games.

Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Free samples and discounts are another way to attract followers and get them to try your products. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

TIP! Think about making a group rather than a page. Facebook groups are a great way to get people to interact more.

Use a contest to build talk about your brand. You should try to get people excited about it by telling them you’ll give a prize to a few of them for participating. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.

TIP! Never ignore comments and questions on your Facebook page. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch.

Use the custom tabs on Facebook for greater efficiency. These allow for increased organization, making your page very user friendly. For instance, if you have a store, you can create a tab just for that.

TIP! The key to successful marketing with Facebook is having a strong base of fans. You should always aim at gaining a large following.

Consider carefully before you promote your business on someone else’s page. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. You need to make sure it is good attention. You should be posting when there is something important to say. Do not spam other pages.

TIP! You must know when it’s okay to post on another person’s Facebook page about your business. You can gain attention from others’ Facebook pages.

Seek out opportunities to show your expertise. Facebook is something you can use to your advantage if you want to build leadership within your niche. Use your knowledge to comment on related posts and offer answers or advice with your expertise. This is a good way to meet new people and grow your fan base.

TIP! Choose your updates very carefully. Your followers will lose interest quickly if the content in your updates routinely has no value.

Keep your audience as informed as possible regarding your products and services offered. Posting once daily is generally sufficient. Ensure that your updates are rich with content and have lots of information that followers and customers would enjoy reading.

TIP! If you only deal with a customer every now and then, you don’t need a Facebook page for your business. These clients only show up every now and then, so they are not interested in following daily posts.

Since you more than likely have a Facebook page, you are already aware of what a customer expects and looks for on your page. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. You’ll get more profit if you try harder.