Do you ever stop to think about how big companies manage their reputation so well? Perhaps a smaller scale is better for starting, or you could take time to learn a couple things about expanding your business. Things move quickly, and it pays to learn about the new arena of reputation management.
Give a positive response to the negative feedback that you get. Counteract any negative comments online with tons of positive remarks. Negative remarks will continue to fall in the search lists as more and more positive comments build up.
Stay polite and courteous. Posting status updates and tweets doesn’t work without active communication between you and your followers. Answer any questions that are asked of you; do this as quickly as possible If you hear a question that you can’t answer right away, indicate that you will work to get an answer, and follow up when you do.
Optimize your webpages with essential search phrases. This is generally the name of your company. Search engines, like Google, tend to favor authoritativeness. When they consider you an authority, they’ll be more willing to move up your site in search results.
Monitor social networks. Arnold Worldwide says that over half of the customers out there think that brands need to talk back when they’re asked a question on social media sites. Reply quickly. This will help you to stand out from the rest.
Stay current with information and news relating to your service or product. This will give you an expert voice with consumers. Just take a few minutes each morning to read the most recent industry developments online.
Take great care that all of your social media posts are handled professionally. These pages represent who you are, so it is important that no one is given a chance to see them in a negative light. While you want to avoid sounding too much like a robot, it’s okay to be somewhat personal, so long as you strike a good balance.
If you’re a business owner, make sure you treat all your employees respectfully. Take this very seriously, as it can hurt or benefit your reputation. If people find out that you’re a bad employer, a lot of people aren’t going to do business with you.
If you offer a private deal or promotion, make sure the word doesn’t get out. This tip can be especially important if a deep discount meant to rectify a problem is involved. You don’t want unscrupulous people trying to get free things by falsely complaining about your product.
Do you think you’ve learned a lot about reputation management for your business from this article? Your reputation is crucial. Keep your customers in the forefront, and you will be successful.
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