Millions of people love Facebook. This results in a nearly unlimited audience when you use Facebook marketing strategies. Keep reading to find out what you need to know.
Always reply to comments posted on your wall to give followers a sense of connection with you. This, at a minimum, means you need to have someone read wall postings each day and check for “@” postings from other users. This is particularly important if the comment that has been left for you is negative.
Always answer all the questions and comments sent to you via Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Put a link up to your website should you have something on there that is relevant.
Don’t neglect your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. If your fans think you respect them, your marketing will be successful. Doing so gets people engaged to your brand. Therefore, don’t neglect these wonderful people.
Your posts should include valuable content. In other words, you need to share content that people find interesting or posts that have something in them that people can use. Try to include news about interesting products or services as well that you’re offering. Don’t do a hard sell though.
See if you can post things to your Facebook page that allow people to sign up for offers from you. You can provide incentives for people to do so, which will make communication easier going forward. You can give a prize for signing up, or require registration to enter a contest.
While Facebook is one avenue to pursue, it is not the only social media marketing opportunity out there. Facebook is very popular, but other sites may appeal to other demographics. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
Don’t share irrelevant updates. You may want to talk about things in the news or talk about your personal life, but remember that’s not interesting to all of your followers. Use a separate personal account to share details about your personal projects.
Build relationships with your fans. Just like with physical interaction, building a great Facebook relationship takes some time. Form long-lasting relationships by updating your content often and making it easy to understand. Give them rewards for their loyalty, like discounts, too.
If someone leaves a message on your page, respond to it. This includes those you get in your inbox and those you see on your page. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.
As mentioned, all kinds of people are using Facebook right now. Using Facebook for marketing purposes might produce results that are quite surprising for you. Apply what you’ve just learned, and see where that takes you.
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